PRIVATE PREVIEW PAGE- DO NOT SHARE
welcome to the kickstarter VIP Page for Sweaty Mommy Survival
Meet Ginger! The First Plush Kettlebell Toy for Preschoolers
The Kettlemate makes exercising with mom easier by encouraging kids ages 3-5 to mimic moms fitness moves and serves as a positive playmate.
CAMPAIGN GOES LIVE WEDNESDAY, MAY 8TH
[link not functional until Wednesday]
Thank you for sharing in the excitement of this campaign! With your help in spreading the news, we can get the Kettlemate ™ in the hands of more kiddos to support moms who are struggling to stay active & to establish healthy habits before the age of 5!
How To get involved
Once the campaign is live, the Kickstarter campaign link will be simple to share! Examples include:
Post on Facebook or Instagram
Send link to moms in a direct message
Send link to gym owners & family-oriented businesses who might be interested in partnering
Host a Facebook live interview
Recommend me as a guest on a blog or podcast
If you’re not familiar with Kickstarter, it is a global crowdfunding platform focused on helping bring creative projects to life. I chose this platform as my source for fundraising given it’s reputation and brand identity.
project launch date
Wednesday, May 8th
The project will close in 30 days.
I must reach this amount to receive any funding.
The primary goal of the campaign is to learn if moms are interested in this type of product for their child.
May 8: Campaign begins! Family, Friends, VIPs will be first to receive news of the campaign so they can contribute & secure rewards. Social media posts and email blasts will be sent to all moms part of the Pump the Bump and Sweaty Mommy Survival communities.
May 12: Mother’s Day! A special thank you message will be sent in appreciation of all the moms who inspired this creation of the Kettlemate.
May 13-June 5: General public will be made aware of the campaign through influencer social posts, podcast interviews, social media interviews, etc.
June 6: Campaign ends
I kept the reward options simple on purpose.
$20 = 1 Kettlemate ™ & companion guide are intended to be a reduced cost reward available for friends, family & VIPs (and their friends)
$30 = 1 Kettlemate ™ & companion guide are for the general population
$500 = 10 Kettlemates ™ & companion guides for groups to use at fitness studios, play cafes, etc. Custom marketing materials will be included.
$5,000 = 1 Kettlmate ™ Cartoon Character that will be created in coordination with the donor
Share the story - sample messages & images
To save you time, I’ve prepared sample messages and images for social posts for you! SCROLL DOWN!
Messages- Just COPY & PASTE any of the message below
Images- Right click to “SAVE AS” or take a screenshot of any of the images below
“Projects/sweatymommysurvival” - is on the images to help people find the Kickstarter project
Remember to include the Kickstarter campaign link in your message!
Sample Posts on Facebook or Instagram
“I can’t wait to hand [your kiddo’s name] his/her own Kettlemate so he/she can mimic my fitness moves!”
“I love my “me time” but I’m always looking for new ways to get [your kiddo’s name] involved. This Kettlemate is so cute and now we can have “we time” at home before or after my workouts.”
[tag multiple mom friends] “OMG Ginger! We need her in our #momsquad. We could get our kiddos together and fit in a workout!”
Sample Direct Messages to Individual Mom Friends
“I could totally see you swinging the Kettlemate with your kiddo! Check out this Kickstarter campaign by a mom I know!”
“This has your family written all over it! A mom I know just launched a Kickstarter campaign for this kids’ kettlebell called the Kettlemate. Check it out!”
“Can you imagine how much time this Kettlemate could save us from coming up with distractions during our workouts? Check out this Kickstarter campaign by a mom I know! The Kettlemate is so cute!”
Sample Direct Messages to Gym Owners, Play Cafe Owners, Mom-focused Fitness Groups
“Your clients would LOVE this! Wouldn’t it be a fun group activity for your moms and kids? Check out this Kickstarter Campaign by a mom I know!”
“Check out this Kickstarter Campaign! You’re always trying to think of new ways to encourage families to get active together and a mom I know has a similar mission. Her Kettlemate would be so fun for your families"!”
Recommend me as a guest on a blog or podcast
“I know you’re always looking for new content. Look at this really exciting Kickstarter campaign by a mom friend that I bet your audience would be interested in hearing about. It’s such a creative way to get moms and kids active together!”
“YOUR AUDIENCE WOULD LOVE THIS! Check out this Kickstarter campaign for the Kettlemate by a mom friend. The backstory on how she came up with this is similar to other stories you’ve covered.”
I AM GRATEFUL
I sincerely appreciate you believing in this mission & helping me reach more moms! I COULD NOT DO THIS ALONE! Together, we are going help more moms feel stronger in what they are capable of physically & in what they are capable as a parent. We are helping more moms bond with their little ones through guided activities that encourage movement, breathing, healthy eating, routines, self-care, an optimistic mindset, etc. We are starting something truly special here & I am grateful you are in this with me! XO Erin