The story of how 1 social media collaboration between 2 moms who live 1,000+ miles apart sparked a movement of creating a squad of moms who want to burn while their kids learn!
The concept of Sweaty Mommy Survival came about in 2017 after the founder of Pump the Bump, Erin Galloway, had dozens of mamas in her Instagram social community sharing story after story of struggling to stay active after their first child.
The resounding themes were lack of motivation or energy or time constraint. Women would feel defeated not having the energy to get the jogging strollers out after 2-3 months of inactivity. We get it, we’ve been there. Motivation is hard for those 6AM workouts after being up all night with a teething toddler. Words like "embarrassed", "shameful", and "guilty" were commonly used to describe what these mamas were feeling not being able to workout like they used to. Posts with these themes were infrequent at first but then the direct messages began flooding in.
At the same time, dozens of mamas in the community were also having their second child and disclosing their daunting attempts for "me time". Erin realized a need for a transparent shift in how we talked about self-care during motherhood. She started to realize that mamas deserved a new type of support. Mothers need more than "fitting in fitness" routines while doing house chores or while kiddos are watching Saturday morning cartoons.
Erin could empathize with these mamas because she had a 4-year-old daughter at home and couldn't get in a home workout without endless interruptions. She was an exhausted full-time working, part-time single mama that could barely hold a one minute plank.
Erin tested countless names for the new community, but the words "sweaty" and "survival" resonated with everyone. Moms are often trying to survive the day until bedtime and find themselves perspiring even when lugging grocery bags and babies from the car into the kitchen. Almost EVERY MOMENT in a mama's life can get us sweaty because we are CONSTANTLY using our core strength and our mama bear instincts to survive!
That realization is when the vision for the Sweaty Mommy Survival community was crystal clear!
At the same time, thousands of miles away Angela Smith was evolving her community Run Like Kale and taking them along on her journey of figuring out how to get in a home workout with a then baby, now rambunctious toddler. She turned to her education background and started creating sensory and other play-based learning activities for her son to keep him entertained while she got her workout in at home.
Her audience loved seeing these ideas and started using them as well in their own homes to get in a workout or sometimes to just get dinner made. The feedback was always of enthusiasm and wanting to know more.
These two mamas realized they had an alignment that wouldn't have been discovered without the power of social media. They began to collaborate through FaceTime, Voxer, and text messaging. They spent time drafting documents and activity guides through Google Docs. All of this was done as a labor of love and as a side-hustle because they wanted to impact mamas who were suffering. Was it mentioned that they live in different time zones!?! Through all the obstacles that would lead others to quit, they remained persistent and focused! With that, they have created something incredibly special.
The intention of Sweaty Mommy Survival is to provide support to mamas from pregnancy through parenthood. We offer a safe, social space for women with children ages 5 and under. It is a community focused on health and wellness for the whole family!
You know them... MOMS JUST LIKE YOU!
With a quick look online, moms can find an article here, or an activity there, and the suggestion to sign up for child development milestone lists intended to be a happy daily dose of parenting advice, inspiration and encouragement to your inbox. Then along with all the advice for your kiddo, there are countless tips for how moms can “get your body back” and social accounts with altered transformation photos giving fitness advice. For a new mom, it can feel overwhelming, discouraging, and depressing.
PLUS, how many Pinterest or Facebook craft ideas have you saved that you know you'll never execute? With Sweaty Mommy Survival, we are pulling it all together in one place.
WE ARE GIVING YOU BACK THOSE PRECIOUS HOURS TO ACTUALLY PLAY WITH YOUR KIDDOS MAMAS!
This online space is one for you to learn, grow, ask questions and build connections with other like-minded, unstoppable ladies. This tribe will be here to support you along with certified trainers, health and wellness experts, and other leaders in their field. We are here to equip you with the tools you need to sustain a healthy lifestyle for yourself and your children throughout all the stages of parenthood.
This community is a place for you. To belong. To feel supported. To get you feeling your best. It’s all for you and your family.